Qualitative and Quantitative Research

Qualitative questions generate numberical data or information that can be coverted into numbers. Quantitive research involves open and closed questions e.g yes or no, therefore making it easier for the respondent to answer the questionnaire. The advantages of quantitative questions is that respondents are more likely to fill in the questionnaire as it will not be time consuming as they have to tick yes or no answers. However the disadvantage is that the answers will not be specific therefore the data will be less useful.

 

Quantitative questions are more in depth questions to gain more information and are more specific to the purpose of the questionnaire. The advantages of these types of questions is that the answers you receive are specific therefore gaining the best possible information. However the disadvantage of qualatitive questions is that it is time consuming for the respondents and they have to think more clearly about the answers they are giving.

What is this work about?

The purpose of this coursework is to create a new music magazine where I will include and design a front cover, contents page and double page spread. I will also use my own photographs to create the front cover and to focus on the artist I have chosen. In order to do this I will distinguish a target audience and then research into potential designs. I am also going to design a questionnaire about music magazines to find out who my target audience is before designing my magazine. Also I will review two music magazine front covers, two contents pages and two double page spreads, this will help me decide on a suitable layout for my own magazine. We have also been asked to create the front page of a college magazine featuring a photograph of a student in a medium close-up shot, plus text and a masthead and a mock-up of a contents page. To do this take I will analyse different college magazines and take points to help me with the production element.