W.O.B - White on black
By-line - To highlight who wrote the article
Caption - explains the photograph used
Masthead - The name of the magazine
Headline - Catchy title for the main article
Puff - Colourful boxes which are usually used to promote things that are in the magazine e.g. free gifts
Cross refrence - states what page the rest of the story continues on
House style - A magazines speific design that distinguishes it from other competitors
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